Nella Vetrina Reels – Bridget Swayne

NELLA VETRINA — Photo and text based reels to promote the showcase of luxury Italian furniture, attracting the audience dreaming of contemporary living spaces, kitchens, bathrooms and closets.

Motion Design, Short-Form Video Content for Social Media

I created short-form promotional videos for Nella Vetrina's social media instagram account. The process for each often included selecting company images of featured furniture, then arranging compositions to align with brand copy and images, placing the brand taglines, selecting corresponding audio, cropping cover images in multiple ratios, and occasional photo-retouching with color matching. Usually, I would have created the videos using an AfterEffects template to quickly reformat each, however I was asked to develop the reels using Canva, so that the templates could be passed onto the client to build themselves.

Nella Vetrina's Images — with provided copy

Our work is a collaboration. Between Nella Vetrina and the design division Studio NV, this turn-key custom project is all about the details. Showcasing personalized elements, including a fully bespoke floor-to-ceiling bookcase with an integrated bar and handmade bronze fireplace with a backdrop entirely made of white Arabescato marble. Crafted with precision in Italy, made to fit your home.

Images cropped —motion design, image selection for social media

Images cropped — motion design, subject area cropping for social media

Nella Vetrina's Images — with provided copy

Bespoke custom kitchens. Exemplify meticulous craftsmanship and attention to detail, featuring floor-to-ceiling custom pocket doors in Noce Canaletto walnut with inlaid bronze metal trim and integrated handles. The upper cabinet doors are book-matched in Calacatta Gold marble to create a striking central feature wall while providing storage and functionality. The kitchen island is a sculptural work of art, created from a single block of white Calacatta Gold marble with integrated brass handles.

Nella Vetrina's Images — with provided copy

Introducing the Manhattan sliding door system from Italy. It is shown in bronze glass with a Canneté pattern, and the frame and Square handles are in Moka finish—metal finish options: black, white, aluminum, titanium, moka and brass. The Canneté pattern is shown in random form, characterized by the irregular distance between the engraved vertical lines. Using the synergies between glass and light, the new Canneté pattern brings an elegant visual movement to the doors that reverberate into the whole environment. This collection can be adapted to create sophisticated atmospheres for the living and bedroom areas. Manhattan is available as a 180-door, swing door, disappearing sliding door, outside sliding door, or wall system. Finishes and profiles are available in various options upon request.

Images cropped — motion design, audio and visual timing for social media