CBS Broadcast Television – Bridget Swayne

CBS BROADCAST TELEVISION — Inside Edition — Entertainment newsmagazine stylized motion graphics on-demand and designed on day of broadcast for four years of daily episodes.

Motion Design, Video Editing, Story Logo Design

I contributed as a motion graphics designer to the seasons, show promotions and promotional segments of the longest running television newsmagazine, Inside Edition, over the course of four years and 840 episodes. The role included the creation of graphics daily, made for day of broadcast, urgently communicated requests for fast turnaround, visuals to enhance investigative stories, seamlessly editable 2D motion graphics templates that incorporated animated text, and always anticipating quick last minute edits.

Working in collaboration with the graphics team, video editors, directors in the control room and team of newsroom producers, I developed systems to create on-the-quick storyboards and styleframes for news segments. I accurately designed on-brand over-the-shoulder videos, story-themed lower thirds and various internal graphics: showing paths across maps, infographics, reports, photographs, social media, and breaking news with all graphics made for day-of-air and on-demand.

Concentric 'MORE' Promo Concept — created for Inside Edition — June 2020

Additional Promos Style — extra glitchy frames

Concentric Transition Variations — Vector shapes sequentially stacked with silhouette alpha

Concentric Transition Silhouette Alpha — Red

Inspired by Saul Bass title design, the transition concept was created directly from the shape of the Inside Edition logo, starting as a single rectangle with rounded corners. The effect draws the viewer in, with a dynamic movement that encapsulates the scene, framing the text and the logo reveal. Designed for a promo, the concentric shape can grow to expand the brand.

bridget-swayne-concentric-IE-More-Promo-2020-9

Concentric Transition — Variations File History

Concentric Transition — Blue to Red Overlay

Concentric Transition — Blended Colors

Concentric Transition — Red with Video

News Story Themed Over-The-Shoulders — OTS: Story promoting intro that is at minimum 15-seconds, stands with news anchor, includes a themed logo and is created by editing video clips with images